{"id":243,"date":"2024-11-28T08:17:59","date_gmt":"2024-11-28T07:17:59","guid":{"rendered":"https:\/\/rackham.blog\/?p=243"},"modified":"2024-11-28T08:17:59","modified_gmt":"2024-11-28T07:17:59","slug":"le-mot-du-boutiquier","status":"publish","type":"post","link":"https:\/\/rackham.blog\/index.php\/2024\/11\/28\/le-mot-du-boutiquier\/","title":{"rendered":"Le mot du boutiquier"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">\u00c7a fait tout juste deux ans que Rackham a ouvert sa \u00ab&nbsp;boutique&nbsp;\u00bb en ligne et un petit bilan s\u2019impose. J\u2019avais longtemps h\u00e9sit\u00e9 de le faire, l\u2019impression \u00e9tant de concurrencer les libraires qui depuis des ann\u00e9es soutiennent les livres de Rackham. \u00c0 cela, s\u2019ajoutait la conviction qu\u2019en ce moment il faudrait tout faire pour pousser les lecteurs \u00e0 aller voir les libraires (pas les vendeurs de livres, entendons-nous bien). Ce qui m\u2019a fait franchir le pas, c\u2019\u00e9tait l\u2019id\u00e9e que j\u2019aurais pu de cette mani\u00e8re remettre en avant les bons titres du fonds, des livres disparus des librairies. Bin, c\u2019est rat\u00e9. Sans pub ni flonflons, le site conna\u00eet une bonne fr\u00e9quentation et en moyenne une commande par jour au moins, mais la presque totalit\u00e9 des ouvrages command\u00e9s sont des titres qui marchent d\u00e9j\u00e0 tr\u00e8s bien en librairie. D\u00e9ception&nbsp;! Il n\u2019y a vraiment plus aucun espoir de remettre \u00e0 flot des livres trop vite submerg\u00e9s par les vagues incessantes de nouveaut\u00e9s qui inondent les librairies\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019exp\u00e9rience dessine aussi le profil des acheteurs. Beaucoup de lecteurs francophones qui vivent \u00e0 l\u2019\u00e9tranger (parfois \u00e0 l\u2019autre bout du monde)\u00a0; des habitants des zones rurales qui vivent tr\u00e8s loin d\u2019une librairie (et chez Rackham on en sait quelque chose). Un bon tiers des achats sont des cadeaux faits \u00e0 un proche (et parfois, quand une femme ach\u00e8te et fait envoyer \u00e0 un homme un exemplaire de <em><a href=\"https:\/\/www.editions-rackham.com\/catalogue\/les-sentiments-du-prince-charles\/\">Les sentiments du prince Charles<\/a><\/em> ou <em><a href=\"ttps:\/\/www.editions-rackham.com\/catalogue\/la-rose-la-plus-rouge-sepanouit\/\">La rose la plus rouge s\u2019\u00e9panouit<\/a><\/em>, on y voit clairement une intention p\u00e9dagogique). Reste la cat\u00e9gorie la plus probl\u00e9matique \u00e0 mes yeux\u00a0: les acheteurs qui vivent dans des grandes villes (Paris, Lyon\u2026) dans la plupart des cas \u00e0 un p\u00e2t\u00e9 de maisons de la librairie la plus proche. Sauf s\u2019il s\u2019agit de personnes qui ont des gros probl\u00e8mes \u00e0 se d\u00e9placer, j\u2019ai envie de dire \u00e0 ces lecteurs\u00a0: sortez\u00a0! (cf. le conseil n\u00b07 de <em><a href=\"ttps:\/\/www.editions-rackham.com\/catalogue\/la-pythie-vous-parle\/\">La pythie vous parle<\/a><\/em>). N\u2019achetez pas chez Rackham les livres de Rackham\u00a0! Allez dans une bonne librairie ind\u00e9pendante pr\u00e8s de chez vous\u00a0! C\u2019est un endroit merveilleux o\u00f9 se croisent id\u00e9es, imaginaires\u2026 c\u2019est d\u00e9paysant et presque certainement vous y trouverez aussi le livre que vous cherchiez sans en conna\u00eetre l\u2019existence. Bref, une librairie est toujours pleine de surprises, magique,\u2026 et c\u2019est un lieu chaleureux, bien plus chaleureux qu\u2019un site internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7a fait tout juste deux ans que Rackham a ouvert sa \u00ab&nbsp;boutique&nbsp;\u00bb en ligne et un petit bilan s\u2019impose. J\u2019avais longtemps h\u00e9sit\u00e9 de le faire, l\u2019impression \u00e9tant de concurrencer les libraires qui depuis des ann\u00e9es soutiennent les livres de Rackham. \u00c0 cela, s\u2019ajoutait la conviction qu\u2019en ce moment il faudrait tout faire pour pousser les lecteurs \u00e0 aller voir les libraires (pas les vendeurs de livres, entendons-nous bien). Ce qui m\u2019a fait franchir le pas, c\u2019\u00e9tait l\u2019id\u00e9e que j\u2019aurais pu de cette mani\u00e8re remettre en avant les bons titres du fonds, des livres disparus des librairies. Bin, c\u2019est rat\u00e9. Sans &#8230; <a title=\"Le mot du boutiquier\" class=\"read-more\" href=\"https:\/\/rackham.blog\/index.php\/2024\/11\/28\/le-mot-du-boutiquier\/\" aria-label=\"En savoir plus sur Le mot du boutiquier\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-news","infinite-scroll-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le mot du boutiquier - RCKHM<\/title>\n<meta name=\"description\" content=\"Bilan de deux ans de vente en ligne sur editions-rackham.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rackham.blog\/index.php\/2024\/11\/28\/le-mot-du-boutiquier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le mot du boutiquier - 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